The simple steps to making an Explainer Video

Explainer videos are a very effective way to connect with your audience and market your company or product in a way that is simple and entertaining to watch. If you would like to read more on how explainer videos are an effective marketing tool, click here.

 

Write a succinct script

• Keep in mind your target audience
• Start with a question and detail how your company or product will help resolve it.
• Make sure to include all of your key points in an efficient summary
• Tell a narrative that humanises your company or product.
• A good measuring stick by which to see how many words you should have in your video is:
  • 60-70 in 30 seconds
  • 130-140 in 60 seconds
  • 190-200 in 90 seconds
  • You can see how long it will take for someone to read your script using this http://www.speechinminutes.com/

• Make sure to also include the details on how the consumer is able to contact your company! This is very important!

 

Choose your animation style

• Choose what type of animation/explainer video format will work best for your product and script. Some formats include:
  • • Clean Graphics 
  • • Infographics 
  • • 3D
  • • Doodle style 

• Make sure that you choose an animation style that is simple as that will also help your video be easy to watch and understand.

 

Storyboard it

• Storyboards are a series of drawings used to plan out each shot of animation or filming.
• Red Ape will take your script and your brief and will provide you with a storyboard so you can see your explainer video begin to come to life. We provide a range of pricing options with our storyboards, from scamps to fully detailed still frames.

 

Record a voiceover

• Get a native sounding professional voice actor to voice your explainer video.
• Keep in mind what kind of sound that you feel will appeal to your audience. E.g. age, gender, authority, tone.
• Make sure that the pace of talking isn’t too slow or fast and comes across as natural

 

Animation!

• Now we get to the fun part. Here you can leave your explainer in Red Ape’s capable hands and you can witness your ideas coming to life!

 

Edit with sound effects and music

• Keep in mind what kind of music you feel will work well with the visuals and your brand personality.
• Make sure the music doesn’t over power the V.O. or distract from the ideas presented in your video.

 

Share online!

• Share on your website, youtube, instagram, facebook and any social media that can host video!

 

Summary

• Write a simple and effective script
• Choose an appropriate animation style
• Refine your storyboards
• Create your animation
• Get a professional VO
• Find the perfect music and edit together your explainer video
• Share with the world!

 

Written by: Alessia