Why are Explainer Videos effective marketing tools for your business?

RED APE DIGITAL – The Power of Video from Red Ape on Vimeo.

Explainer videos are concise. In this fast paced world of short attention spans, it’s integral that you capture people’s attention and that you continue to hold it. With an explainer video on your home page, youtube channel or at the start of your presentation you will be providing your consumers the most amount of information about your company or product in the shortest amount of time.

 

You can demonstrate how your product works and with an explainer video’s linear format you can showcase the problem peoples are facing and then how your product works effectively as the solution. You can stylishly illustrate the benefits of your company or product and how to use it.

 

Explainer videos are also a great way to showcase the creativity and the personality of your company or product. Jokes and amazing creativity will capture your audience’s attention for much longer and possibly even lead to your video going viral as people share and post about it.

 

They are also very versatile. Videos can be placed and played on multiple platforms, youtube, websites, emails, and can be viewed from a laptop, phone or any screen device. They are also easy to adapt and change for your future use as well as your company or product updates.

 

Explainer videos can help break down harder nuanced concepts into easily understood ideas so that you know your audience understands what you would like them to know.

 

If these points are enough for you, how about some science? Research by Andrew Angus in his book “60 Seconds: How to tell your company’s story & the brain science that makes it stick” has shown that audience retention goes from 10% to 68% when both their visual and auditory senses are being stimulated. Other facts include that consumers who view an explainer video on the website are 64% more likely to make a purchase, and were more likely to stay on the website. This also made more than half feel more confident about their purchase. Explainers are also more likely to draw the attention of your audience than text will as most consumers agreed that given the choice they would view a video before reading text.

 

Your video is a great way to advertise your worth. A fantastic explainer video will draw in more attention to your product and enthrals your audiences, it will detail why they should use your company or product and by the time they have finished the video they should understand why your company or product is necessary for them, their lifestyle or their community.

 

Lastly, with your explainer video, make sure to leave your viewer with a question or a call to action. Create a video that while detailing the benefits of your company or product it also asks your viewer to consider how or why your company or product will benefit their lives. Questions will keep your audience thinking and keeps your brand in their thoughts for a lot longer.

 

References

Andrew Angus. ‘60 Seconds: How to Tell Your Company’s Story & the Brain Science That Makes It Stick. (https://www.amazon.com/60-Seconds-companys-story-science/dp/1480237590)

 

Written by: Alessia