Approaching an entirely new illustration style can be overwhelming and complicated, however it is incredibly important as an artist and as a studio in the advertising industry to be adaptable.
An excellent example is our work with Turned Yellow, an illustration studio that creates customised Simpsons caricatures.
First and foremost, we had to tackle the issue of this new style by breaking down the pre-existing style into its base elements. We all know that The Simpsons is iconic in its specific use of yellow for the skin tone, as well as the rounded eyes, three fingers and prominent upper lip. This analysis was key in being able to not only understand, but also recreate and apply these features to other artworks. Once that was down pat, our next hurdle was the actual creative process with such an influx of ongoing work.
When we design, we already (hopefully!) know our end goal, and for this, process is key! Setting up a production line can often help streamline this process to get to the final product. This particularly helped our team work through the constant stream of Turned Yellow illustrations. By breaking down the artworks in their stages of background, linework, and colour, we could continuously produce artworks and manage feedback easily.