An explainer video is a short animated video that delivers a business idea in a simple, engaging and direct way. It often uses impressive motions and clear language to quickly capture their audience’s attention. In less than 90 seconds, it explains the main business of the company, the problem they are solving, and explain why that product/service is ideal to satisfy their client’s need.
Explainer videos can help the selling process by saving a lot of communicating time. It directly presents the advantages and characteristics of the company’s products or services in a very short of time, achieving rapid sales results. It is a new and interesting way to present new products or complex projects. For example, some new concepts need to educate the market; or complicated concepts or functions that need to be shown visually and can achieve the desired effect by animated advertisements. It makes your idea clearly understood. Explainer videos can perfectly present your idea anytime, anywhere; and can help your audience understand exactly what you are trying to say. You do not even have to show up! If you choose a suitable animation production company, you are likely to get a perfect explainer animation that can be used in speeches, websites, and even email marketing.
According to research, up to 85% of people may buy a product if their first contact with a product is via a commercial animation. This has helped increase conversion by 20%. Animation production companies can produce high quality animations at a lower cost and faster than advertisers, and these reductions expenses can turn into huge returns. Dropbox spent 50,000 U.S. dollars making an introductory animated story for their audience. This introductory animation brought about 5 million new customers and more than $ 24 million in revenue for the company.
Improve Google’s search ranking
A video site is 50 times more likely to rank higher on Google. What do you think people will click first: text links or eye-catching video thumbnails? In fact, your video receives 41% more click-through rates than the text list. If you go to Google’s homepage, more people will watch your video and encourage them to buy your product or service.
Once your explainer video is finished, do not just post then pray. Track analytics to understand audiences and performance, measure results, and make better videos. You can get real-time audience response through statistics. Learn where people click back, pause or skip a part of the video. This data is very helpful to make sure your video is working for your business.
Easy to share
Explainer Video is a digital product, and therefore you can easily share it with people from all over the world. Seventy percent of Internet users are watching online videos, so get them to see your introductory animations! You can upload it to video platforms such as YouTube, Vimeo, Facebook and so on, which can easily be sent to anyone.
Created by: Fei & Steph