We all want our ad or our creation to become the next big thing that travels around the world. We’ve seen what kind of momentum and power these campaigns can have. Here are some of the best things to keep in mind when you’re creating your next campaign to see if you’re giving it the best possible shot it deserves.
Use social media to connect with your audience, this will help with building brand integrity and keeps the conversation and interest in your brand and campaign rolling.
Create an ad that will connect to your customers on an emotional level. Studies have shown that ads that are amusing or make viewers laugh are the most likely to go viral.
Keep it simple
Keep the message of your campaign simple so that it can have the biggest reach. Limit the amount of words or make your message universal so not only those who speak the language will be able to understand and engage with the content.
Call to Action
Issue a challenge, remember to also make this simple as more people will be inclined to join. Make sure to include time limits as this will help with keeping the momentum going and also make sure that people need to nominate others as this will help spread the message and the attention of your campaign.
Is this content I would want to share?
Does this evoke a certain powerful emotion?
Does this stand out from a saturated market?
Always keep in mind; the best way to secure and connect with potential clients and customers is not by impressing them as much as it is connecting with them.